BABYMETAL - METAL FORTH
Role: Creative Lead and Video Commissioner
To celebrate 15 years of BABYMETAL, we partnered closely with the BABYMETAL team and executive producer KOBAMETAL to execute and expand the visual universe for their 15-year anniversary album, METAL FORTH. Working directly with the group's established creative direction, we developed targeted US product rollouts and commissioned key visual assets which ultimately secured BABYMETAL’s first-ever Top 10 Album Debut charting in the US, making history as the first Japanese group to achieve the milestone.
We captured the band on location during their LA tour stop for the official "My Queen" music video featuring Spiritbox, followed by two high-octane live performance videos produced during their global tour and two official lyric videos for remixes of the era’s focus track, “from me to u” featuring Poppy.
Director: Deathcats / Production Company: Another Video
Production Company: MixOne Cinema
15th Anniversary Vinyl Campaign & Special Editions
Expanding on METAL FORTH’s core visuals, we conceptualized and execute a premium, physical suite including 15 custom vinyl variants to celebrate 15 years of BABYMETAL. Designed to activate physical collectors, this hyper-targeted launch strategy drove massive fan response and anchored their historic Top 10 chart milestone.
Producer: Takashi Sugai(CROMANYON)
Following the initial album success, we sustained campaign momentum by commissioning a METAL FORTH Deluxe Edition Animated Zoetrope Vinyl and launching the exclusive "My Queen" Live at the Intuit Dome Anniversary Vinyl timed around the pre-Grammy window – both adding unique collector’s edition items for the BABYMETAL core fans.
Art Direction: Tenzin Tsepel / Photo: Alan Phan, Xander Alvarado