flowerovlove – MINI SKIRT WARRIOR
Role: Executive Creative Lead & Video Commissioner
To launch flowerovlove’s debut album, MINI SKIRT WARRIOR, we built an expanded visual universe that scaled her self-directed, indie-pop roots into a full-scale production and global campaign. I established the master brand bible to steer her visual identity across every touch point– aligning creative vision, live activations, and content rollouts from initial concept through execution and release.
I commissioned the campaign’s video slate and co-directed the lead visuals alongside the artist, bridging her core sibling workflow with an expanded production team while overseeing art direction across physical packaging and press photography to establish a cohesive visual universe that feels authentic to the artist proposition.
Photographer: Yana Van Nuffel
flowerovlove fridays
Video Rollout: Post-Release Cadence & Behind-The-Scenes Documentary
The IMAGE of flowerovlove is such a vital part of her artist proposition so to guarantee every track had an immediate visual footprint, I commissioned bespoke animated lyric videos for the full track list on release day. We then sustained momentum past launch week with "flowerovlove fridays"—a weekly drop cadence of stylized "Mini Music Videos" – culminating with two extended behind-the-scenes documentary pieces chronicling her creative process and debut album launch.
Director: flowerovlove / Co-Director: Tenzin Tsepel / Producer: Raquel Michel / Director of Photography: Wilfred Cisse
Animations by Ashley Setiawan
Shot and Edited by Malik “Squid” Gist
Album Launch Event in Partnership with Coach
We partnered with Coach to produce an intimate album launch event in Los Angeles, curating an exclusive listening session and live Q&A moderated by focus-track collaborator Willow Smith to anchor her release week narrative.
Event Producers: Tenzin Tsepel, Bridie Connellan, Ali Levy, Christina Perez, Savannah Benton, Ava Verhoeven